Senate Majority Fund (Missouri State Senate Caucus)

"American Viewpoint played a invaluable role in everything from message strategy, funding allocation, mail targeting and advertising development. Their numbers were right on and were vital in helping us increase our majority in both of the past two cycles." (Senate President Pro Tem Peter Kinder, Missouri State Senate)

Before a special election held in 2001, Missouri Republicans had not held the majority in the Senate in nearly 60 years. With such a slim majority going into the 2002 and 2004 cycles, the caucus dedicated extensive resources to both protect incumbents and build on the majority they had fought so hard to win.

Through a series of benchmarks, American Viewpoint helped the caucus’ team of media and mail consultants and campaign managers develop specific campaign themes and messaging for each race. During the brushfire phase, American Viewpoint was able to measure the progress of each campaign as well as the impact of advertising and mailings.

Missouri Republicans were successful in building on their slim majority and won five of the six targeted districts in 2002, greatly improving the chance of maintaining the majority in elections to come. In 2004 the Senate Majority Fund won six of eight targeted races, increasing their majority by an astounding additional 3 seats.