Nancy Johnson for Congress

Veteran Congresswoman Nancy Johnson faced her toughest challenge in many years, when redistricting combined her district with Democratic Congressman Jim Maloney’s.

This newly drawn district was a "toss-up" district in the purest form. Half of the district was from Johnson’s former district and half of the district was from Maloney’s former district. Moreover, party affiliation in the district was evenly split among Republicans and Democrats.

Congresswoman Johnson, always an aggressive fundraiser, used her position as Chairwoman of the Ways and Means Health Subcommittee to gain an early edge over Congressman Maloney.

Early research showed that on key issues such as health care, Johnson’s record stood out. And on attributes such as likeability, Johnson held a significant lead. It was clear from this early research that any advertisement should include the Congresswoman.

The early research also showed that a strong push should be made into the Maloney portion of the district, due to the large number of unaffiliated voters who reacted favorably to Johnson’s moderate voting record.

Data from the final brushfire survey showed Johnson had made great strides in Maloney’s portion of the district, holding Maloney to a statistical dead heat (40%-43%), while winning her portion of the district 58% to 27%.