Dow Corning

Situation: Dow Corning was faced with the task of developing a settlement package in its multi billion dollar class action lawsuit, and securing passage by at least 90% of claimants.

Response: American Viewpoint began this project by first assessing, through focus groups and Perception Analyzer groups, the perceptions and values generally held with regard to silicone breast implants. The next step was to, through national surveys and surveys of the claimant population, help formulate the precise settlement language to be used. In conjunction with Claritas-aided analysis, we were able to define the characteristics of varying tiers of the claimant pool in order to best target the messages used to help facilitate passage. A comprehensive tracking program was also employed in the final days before the settlement cut off.