Bush-Cheney ’04 Dial Testing

American Viewpoint served as part of the polling team for the Bush-Cheney reelection campaign. One of the more vital roles that American Viewpoint played was conducting dial testing of much of the initial rounds of advertising after it became apparent that John Kerry would be the Democratic nominee.

Dial groups were conducted in several key battleground states where potential advertisements were rated by swing voters. After watching a series of advertisements, respondents were broken into two groups to discuss the ads they just rated and to discuss in general both candidates for President.