Practice Areas

Political Campaigns and Electoral Politics

For 20 years American Viewpoint has been one of the leading Republican polling firms in the country, with a record of winning difficult races. Having conducted polling for offices ranging from city council to President, American Viewpoint’s data and expertise has proved invaluable in directing campaign messaging, resource allocation and overall direction.

In political polling, accuracy and winning are the attributes of a successful pollster, and American Viewpoint regularly accomplishes both. With past clients three Presidential candidates, numerous U.S. Senators, Congressman and Congresswomen as well as several Governors and state legislative caucuses, campaigns can be assured in the accuracy, timeliness and quality of the advice American Viewpoint gives.

We go beyond the normal delivery of data to provide action-oriented strategic and tactical recommendations and develop vote models by media market and Congressional District for our major statewide races.

To view our political client list, click here.

Initiatives and Referenda Campaigns

American Viewpoint has been commissioned by Initiative and Referenda campaigns from across the country to fund schools, roads and bridges, open space preservation and downtown development among others. Some examples of initiatives that American Viewpoint has assisted include:

Better Jacksonville Plan-Jacksonville voters are asked to pass a ½ cent sales tax increase to help finance $2.2 billion worth of improvements that would vault the city to the forefront of American cities. The project includes transportation projects, a new courthouse, main library, arena, baseball park, sewer lines, environmental clean up, and "smart growth" land preservation purchases. A tax increase had not been approved in 12 years. Ultimately the Better Jacksonville Plan referendum passes 57%-43%.

Amendment Three (MO)-With Missouri’s roads being ranked among the most unsafe in the country and voters having rejected previous initiatives to increase transportation funding, transportation advocates turned to American Viewpoint to help guide their efforts. American Viewpoint conducted a benchmark, several brushfire surveys and nightly tracking for the campaign. The Amendment passed with an astounding 79% of the vote on Election Day.

Open Space Preservation-In recent years American Viewpoint has worked with groups such as the Trust for Public Lands to help pass bond and tax initiatives in order to fund open space as well as conservation projects.

Cobb County SPLOST-American Viewpoint was commissioned by local education activists to conduct polling regarding a sales tax to be used for school construction and improvements in the high growth area of Cobb County, Georgia. Although these voters were relatively conservative with anti-tax leanings, American Viewpoint helped guide messaging that showed the importance of this SPLOST as well as the fiscal discipline school have shown with past SPLOST revenues.
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