Membership Studies

American Viewpoint has extensive experience conducting membership and customer studies in a wide range of fields and specializes in interviewing hard to reach audiences. The following are a few examples of the worked conducted on behalf of our clients.

• Health Insurance Members - On an annual basis, American Viewpoint conducts over 60 membership surveys for a major health insurance company. The results are used to rate individual plans, identify members’ concerns and test specific plan benefits.
• Telecom Customers - American Viewpoint conducted a series of surveys regarding telecommunications products for small businesses. Respondents were decision makers of their company’s telecom plans. The results of these surveys were used to plan a roll out of a telecommunications company’s website dedicated to their small business customers as well as to develop messaging to drive customers to pay their bills online.
• Dr.’s and RNs - A large pharmaceutical company commissioned American Viewpoint to test the performance of their hotlines that RNs and doctors used for questions regarding reimbursement issues.
• NFL Luxury Ticket-Holders - An NFL team hired American Viewpoint to conduct a series of focus groups with current and potential luxury box and club seat ticket-holders. The findings were used to improve the game day experience for these premium ticket-holders, retain current ticket-holders and sell additional premium tickets. These groups also assisted in designing a new luxury club expansion of the stadium.