Advertising Testing

Even some of the most creative and well-produced ads spur unintended reactions with your target audience. In order to ensure that campaigns and organizations effectively maximize ad buys we, several groups have commissioned American Viewpoint to conduct ad testing during the development stages of production.

American Viewpoint has extensive experience utilizing Perception Analyzer dial testing to help fine tune advertisements. Respondents use the dials to rate both messages and visuals of advertisements on a moment-by-moment basis. For an example of dial findings, click here. (.mpg video file)

In the second half of dial test groups, respondents are broken into two groups for an in-depth discussion of the ads to examine the strengths and weaknesses of the ads as well as what is recalled about each.