About Us
Randall Gutermuth, Vice President
Click here to read Randall's "Consultant Candid" from National Journal's Hotline
Randall Gutermuth is a Vice President at American Viewpoint specializing in political and public affairs research, as well as Perception Analyzer ™ Dial Testing. Randall's political clients have included the RNC, the NRCC, former Missouri Senator Jim Talent, Missouri Governor Matt Blunt, Missouri Lieutenant Governor Peter Kinder, Georgia Senator Johnny Isakson, Congressional members Judy Biggert, Roy Blunt, Jo Ann Emerson, Nancy Johnson, Blaine Luetkemeyer, Mike Oxley and Ed Whitfield among others, as well as the Missouri and Georgia Republican parties. Gutermuth has also conducted legislative caucus polling for the Georgia State House, Illinois State House and Missouri State Senate as well as having served as the pollster on numerous winning initiative and referendum campaigns.
Randall has conducted corporate research in recent years for such organizations as AARP, Altria, AT&T, Federation of American Hospitals, HCA, The Jacksonville Jaguars, KBR, Pfizer and numerous others.
Gutermuth has conducted over 60 Perception Analyzer dial tests in the past few years including tests of the 2000 Republican and Democratic presidential primary debates, the results of which aired on such networks as ABC, NBC, CNBC, CNN, Headline News, and Fox News. In 2004 Randall conducting ad testing on behalf of Bush-Cheney '04 and in 2008 he conducted dial testing of the conventions and debates for the McCain-Palin campaign.
In 2005 Randall was named a "Rising Star" by Campaigns and Elections magazine. Randall received his B.A./B.S. in International Marketing from American University.