About Us

Linda DiVall, Founder, President and CEO

Click here to read Linda's "Consultant Candid" from National Journal's Hotline

As American Viewpoint's founder, Linda DiVall has provided effective strategies to both political and corporate clients for 25 years.

In the 2010 cycle, her clients included Senator Johnny Isakson, Georgia and Senator-Elect Roy Blunt, Missouri. American Viewpoint conducted polling in Congressional races for the successful GOP challenges of Austin Scott GA-8, Marlin Stutzman IN-3 and Vicky Hartzler MO-4, who defeated Ike Skelton, Chairman of the House Armed Services Committee. American Viewpoint assisted in the NRCC's Independent Expenditure effort conducting polling in 9 targeted districts and conducted polling in the NRSC's Independent Expenditure effort in Illinois, helping in the victory for Senator-Elect Kirk.

American Viewpoint has served as the pollster for U.S. Senator Richard Lugar, Senator Phil Gramm, Senator Fred Thompson, Senator Jim Talent and Senator Kay Bailey Hutchison.

And in the House of Representatives, Ed Whitfield, Jo Ann Emerson, Judy Biggert, Blaine Leutkemeyer are among the firm's clients. Linda was the pollster for Speaker Newt Gingrich and currently is a frequent strategic analyst to Leader John Boehner and the Republican House Conference.

Linda has also conducted research on behalf of the RGA, NRCC and RNC. Her strategic insight has been utilized on policy issues of Social Security, Medicare, retirement security and healthcare as well as providing guidance to the GOP on strategies to counter the gender gap.

Linda was part of the McCain '08 polling team and has been a member of the polling team for every GOP Presidential candidate since 1988.

Linda has worked as consultant and analyst for CBS Election Night coverage since 1988, providing insight to Dan Rather, Bob Schieffer, Lesley Stahl, Diane Sawyer, Connie Chung and Katie Couric. A frequent source for the national press, Linda has been a guest commentator for every major broadcast and cable news network, PBS, and C-Span. She has appeared numerous times on CBS' "Face the Nation," and PBS' "NewsHour with Jim Lehrer."

Linda is from Mt Prospect, IL in suburban Chicago and an honors graduate of Arizona State University.

 


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